WHAT?

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Steve Jobs

connect

Are you missing a clear outcome of your brand measures? You invest in your brand on- and offline but do not receive explicit results. To connect the dots turns measures into a real brand performance.

act smart

Is your positioning crystal clear? We live in an over-communicated society. To communicate smart instead of more is the key to engage with stakeholders.

tell the truth

Are you ready for the truth? With the rise of social media the era of the brand’s voice as the only voice is over. Truth is a powerful tool to promote the brand effectively.

cultivate a culture

Are your corporate values brought to life? Real world values ingrained in every doing make a winning culture. To cherish a culture extends the trust and gives meaning to the brand.

recycle the existing

Do you know what works? Recycling is the process of turning old ideas into new ones. To resourcefully make use of the existing saves money and makes a brand more competitive.

CAPABILITIES

We like to think of ourselves as true, small and powerful. Our working approach is individual but structured.

RESEARCH,

BRAND

STRUCTURE,

MARKETING/COMMUNICATION

PLAN EVALUATION,

MARKET- AND COMPETITOR

ANALYSIS,

STAKEHOLDER

MAP

Do you know? Research is the pursuit of new knowledge. It is how we make space for creation. We would like truly to inspire you with our findings.

We think knowledge is power.

STRATEGY

GAP

FINDING,

WAY FORWARD

RECOMMENDATION

Is your strategy a set of measures? Strategy is about bringing visions alive. We like to focus on actions that create an impact and intertwine.

We think less is often more.

INNOVATION,

BRAINSTORMING

SESSIONS,

CREATICVE IDEA

FACTORY,

THINK TANK

GROUPS

Caught in the annual idea finding process? Innovation translates ideas into a service that creates value. It is our pleasure to find solutions for you that meet new standards.

We think to observe is gathering ideas.

IMPLEMENTATION SUPERVISION,

ROLLOUT

SUPPORT,

STAKEHOLDER

BUY-INS,

TEAM

ESTABLISHING, PROCESS REVIEW

Like to see your action plans coming into action? Implementation refers to the building process or putting into effect. We like to lead your teams to new horizons.

We think being passionate makes achievers.

GOOD AT



CHANGE MANAGEMENT

COMMUNICATION

RE-BRANDING

PHILANTHROPY COMMUNICATION

FIVE SENSES BRANDING

START-UPS

About

“To succeed you have to believe in something with such a passion that it becomes a reality.” – Anita Roddick

We like to ask questions. To listen matters a lot to us. Research and coffee we simply love. We are full of ideas and cannot wait to get you inspired.

We like the unconventional and follow a different path to make visions come true. We build teams based on knowledge. Architects design your event concept, ethnologists train your management and storywriters craft your digital story….

truefish was founded by Sandra Villinger Schär in Singapore 2012, and relocated to Zurich 2014. As a true believer of sharing ideas and knowledge with two decades working experience in the industry, refined by living and working in the US and Asia.

truefish not only stands for lifelong learning & curiosity but also for content & creativity, fostering a culture of joy in what we are doing.

Talk
hello@truefish.ch